What Is Call Tracking?
Call tracking is a way to measure the success of a marketing campaign by its ability to generate lead calls. In call tracking, you assign a specific phone number to your campaign so that you can count how many calls are generated by each campaign. With this data, you can evaluate your campaign performance and improve your campaign strategy.
Setting Up Campaign in Novocall Call Tracking
- Navigating to Call Tracking Campaign Page
From your Novocall Dashboard, navigate to Call Tracking > Campaign to open the Campaign page. All campaigns you are tracking will be listed here.
To create a new campaign, click on the 'Add Campaign' button.
- Create a new campaign
Upon creating a new campaign, you will be required to name the campaign and assign a number. If you any available numbers, you can select which you want to assign from the dropdown. Otherwise, you can purchase a new number by clicking on Create Number button.
- Set campaign source
Now you can set the source of the campaign. Not only one, but you can also add multiple sources to your campaign if necessary.
Source Type
You can add 4 types of source: Google, Referring page, Landing page, and custom.
In the general Source option, you can select a quick option, either it is Pay per Click, Organic Search, or Direct as the value.
If you select Referring Page or Landing Page, you can insert the URL in the Value field.
If you select Google, you can set the value to Pay per Click or Organic Search.
You can also input a Custom value, where you can determine the parameter Key and Value. - Done!
Now you can wait for the call and track campaign performance.
Learn More
Purchasing and Managing Numbers